Eat me / Naming & Brand Identity

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Design Architect / MOOTAA

Constructuion / None

Location / Seoul, Korea

Photograph / MOOTAA

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‘EAT ME’that MOOTAA conducted branding and designed interior manual is a franchise brand that sells Korean style box lunch. MOOTAA suggested an integrated brand identity design of ‘AT ME’ from naming to package and spatial design, and expressed a specific brand image in a minimized commercial space. 

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With a provocative brand name, ‘EAT ME’ and a modern design suggested to fit for users’senses, escaping from images of existing Korean style box lunch, MOOTAA intended this box lunch brand to be an experience of spatial amusement for users, not just a take-out commercial space where they can have a meal.