Otoko / Brand Identity

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Design Architect / MOOTAA

Constructuion / None

Location / Seoul, Korea

Photograph / MOOTAA

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Otoko is a Japanese restaurant located in Bundang, Korea. Unlike typical Japanese restaurants, this restaurant is famous for its modern menus and services. We have drastically changed the existing brand symbol and interior design to renew the restaurant.

 

The black color, which started from the ceiling, is tinted with a gradual difference in the wall. These landscapes, created throughout the space, provide a dreamy experience as if the black clouds are on the ceiling. Also, the fish stamped on the table seem to be swimming the lake. These are emphasized by the central pillars, which also serve as hangers for the guests.