Design Architect / MOOTAA

Constructuion / Nike korea

Location / Seoul, Korea

Photograph / MOOTAA

'HOOP CITY', the concept store of 'NIKE', is a special store that deals only with products that are loved by enthusiasts among NIKE's products. We designed this store and used the features of the pharmacy. For example, to make it look like a secret space only for lovers, the first floor store is disguised as a pharmacy, and stores are displayed with real medicines and shoes. The underground space that can enter through this secret space overwhelms the customer with a totally different atmosphere from the first floor. Paint is scattered on the walls, and a hoop in the middle of the burials removes the boundaries between the store and the experience space.

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