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Jungkwanjang

Design Architect / MOOTAA

Constructuion / KT&G

Location / Seoul, Korea

Photograph / MOOTAA

This project is about store design for a representative health food company in Korea. The brand is very famous, but we were struggling with the color and design of the old-fashioned store, and we designed the way in which the traditional values and modern values that this brand pursued could coexist. Each product, unlike a regular store, was made to look like a work of artisan. Customers can experience the brand's value with a fresh look at the product as it is used in the work as well as the sample.

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