Design / MOOTAA + WGNB

Constructuion / Esd

Location / Seoul, Korea


'Honghol' was launched in Korea as a fashion sunglasses brand. The brand's headquarters have been recognized for providing technology to the world for a long time, and their technology is exclusive and outstanding. The concept we considered to propose a new brand design standard model is the craftsmanship of the company. Their craftsmanship is no different from the craftsmanship we see in crafts and art. We wanted to apply these properties to the skin and texture of store structures. To do this, we commissioned this work to a metal craftsman, who made textures on copper plates with a hammer and colored them on a traditional basis.

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