Design Architect / MOOTAA

Constructuion / Iche

Location / Seoul, Korea

Photograph / MOOTAA


'MOOTAA' designed an exhibition space for 'amore', one of the global cosmetics brands. This exhibition is an annual exhibition of Korean traditional culture. This year, Korean famous artists made works based on Korean traditional bow and arrows. In this exhibition space, we tried to show the harmony between the modern art works and the traditional culture, and the focus was on allowing viewers to experience the exhibition, not static view. In the middle of the exhibition space, we set up a shooting range where viewers can shoot traditional bow and arrows and show the images of traditional craftsmen in actual size, so that the spectators experience the experience of facing traditional craftsmen directly.

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