Design Architect / MOOTAA
Constructuion / Iche
Location / Seoul, Korea
Photograph / MOOTAA
Designed by MOOTAA, ‘VIVATAMTAM’ is a dress shop located in Seoul, Korea. This space that sells high-quality luxury wedding dresses to upscale customers, holds together
contrasting images of future-oriented and Oriental styles and is quite different from existing dress shops in Seoul that are decorated with European classical-style decor. For this unique interior design, MAEZM made geometric shapes along with crafted embroidery patterns dominate the space. The embroidery pattern on the ceiling and covering the entire front of the main door symbolizes the brand's logo and was also intended as an element that emphasizes the characteristics and delicacy of the future-oriented brand.
Another unique feature of this space is its changeability. This space, which is not that wide, has changeable walls. By merely opening the walls and doors, this small space changes its function into an event space that can hold a fashion show by the event.